Apoorva Gupta, MA

Apoorva Gupta is a doctoral student  in the School of Public Affairs and Administration (SPAA) at Rutgers University–Newark. Her research interests surround nonprofit management, particularly how nonprofits brand themselves and use social media and digital platforms, and their effect on donor behavior. She is interested in understanding how nonprofits can best leverage communication, marketing, and branding to achieve their goals.

Education

MA: Indian Institute of Technology Madras (IIT-M), Development Studies